SWOT analysis
STRENGTH
1.Great location for the shop
1.Marketing plan
In the present ,we mainly order the fruits and vegetables from the suppliers.We have to spare more budget into it such as the cost of goods,the fees of delivery .Besides,it probably takes a long while to wait for the arrival of goods.In the future, it is highly possible for us to open our own farm.On basis of that, we can not only reduce the cost of sales,but also the quality of goods could be guaranteed.
WEAKNESSES
1. We are new business man we need to manage large funds to start our business. It cost a lot to start our business, we have to buy the products and fill our shop. It cost us every expensive. It cost every much in setting up a new business.
2. Finance remains the main weak point for new business man. As it very difficult to borrow money from banks. We have met many recommendations and sign-out much legal paper to get loan. We have to take a loan to set up business. So we have to think about the instalment of loan payment and interest of loan.
3. We get very less discount on wholesale. As vegetables and fruits have very less margin in their prices. The large stores by like shopping centre effect the sale of product.
THREATS
1. Competition has increased a lot in market, so it remains a doubt in mind of every new business man that his business wills success or not.
2. Vegetables are seasonable, as in every season, the vegetables are changed, so it is very difficult to bring a huge variety of products in store.
3. Vegetable and fruit business is highly depends on whether as if there is any change in weather it effects the production of vegetable and fruits.
4. Risky especially when we have disaster such as drought, hard storms and floods.
Prices of vegetables and fruits always vary with growth of vegetables and fruits, if there is less production then there are more prices of products, if there is more production then there are fewer prices of products.
5. In this condition people change their mind for buying the products and also quantity of products.
1.Great location for the shop
- The shop located in a local community.
- Far from the city center ,the bills for renting is much cheaper,so the cost of sales could be reduced.
- There is a 24/7 fitness center around the shop , lots of people have the habit getting some fruits to gain the nutrition after gym.
- The competition is not fierce, as there is not the same kind of business nearby.
- The shop specialized in fruits and vegetable,we are more professional handling the operating process.
- We have got much more kinds of product comparing with shopping center.
1.Marketing plan
- We plan to apply the pick up and delivery service for individual customer.
- The customer can not only order goods through the phone,but also logging on our website.In the same time,we can give them a free quotation,in order to meet their needs.
In the present ,we mainly order the fruits and vegetables from the suppliers.We have to spare more budget into it such as the cost of goods,the fees of delivery .Besides,it probably takes a long while to wait for the arrival of goods.In the future, it is highly possible for us to open our own farm.On basis of that, we can not only reduce the cost of sales,but also the quality of goods could be guaranteed.
WEAKNESSES
1. We are new business man we need to manage large funds to start our business. It cost a lot to start our business, we have to buy the products and fill our shop. It cost us every expensive. It cost every much in setting up a new business.
2. Finance remains the main weak point for new business man. As it very difficult to borrow money from banks. We have met many recommendations and sign-out much legal paper to get loan. We have to take a loan to set up business. So we have to think about the instalment of loan payment and interest of loan.
3. We get very less discount on wholesale. As vegetables and fruits have very less margin in their prices. The large stores by like shopping centre effect the sale of product.
THREATS
1. Competition has increased a lot in market, so it remains a doubt in mind of every new business man that his business wills success or not.
2. Vegetables are seasonable, as in every season, the vegetables are changed, so it is very difficult to bring a huge variety of products in store.
3. Vegetable and fruit business is highly depends on whether as if there is any change in weather it effects the production of vegetable and fruits.
4. Risky especially when we have disaster such as drought, hard storms and floods.
Prices of vegetables and fruits always vary with growth of vegetables and fruits, if there is less production then there are more prices of products, if there is more production then there are fewer prices of products.
5. In this condition people change their mind for buying the products and also quantity of products.